Lorenzo Poccianti

Lorenzo Poccianti is a photographer and designer whose work fuses Old Master aesthetic idealism with Computer Age technological perfection. He began by photographing the scions of Florentine patrician families, styling and posing them in the guise of their notable ancestors, and has since expanded upon this theme, casting his subjects in an historical portrait suitable to their physiognomy or personality. His work has been acclaimed in shows in Florence, London, and New York, and features personalities from the fashion and socialite worlds portrayed in the styles of great painters throughout history. Poccianti's recent work includes still life and child portraiture, always with a contemporary approach. His work offers the modern patron a chance to capture the physical attributes of their present with the spirit of their past, real or imagined.